For trades on Checkatrade, MyBuilder & MyJobQuote
Stop renting your leads.
Start owning them.
Lead sites sell the same job to you and four rivals, charge you either way, and keep your reviews when you leave. Here's the way out.
Show me the way outWhy lead sites feel like a rip-off
None of this is an accident. It's how the model works.
The same lead, sold five times
That “new lead” ping? Four other trades got the same one. You're all ringing the same homeowner, and the job usually goes to whoever quotes lowest.
You pay whether you win or not
Dead numbers, tyre-kickers, jobs that were never real — you still paid for the lead or the membership. The lead site gets paid either way. You don't.
Price-shoppers, not customers
People on lead sites are there to collect quotes. The customer who searches Google for “plumber in your town” and rings you directly hasn't asked anyone else.
Your reviews aren't yours
Years of 5-star reviews — sat on their website, building their brand. Stop paying and try to take them with you. You can't.
Stop paying, disappear
The day your membership lapses, you vanish from their search. Every pound you gave them built their business, not yours.
Racing to the bottom
When five trades quote the same job, the only lever left is price. Good trades end up working for less than they're worth. That's the whole model.
Renting vs. owning
The fix isn't a better lead site. It's not needing one: your own website, ranking on Google, recommended by AI — so customers come straight to you.
| What you get | Lead sites | Your own leads |
|---|---|---|
| The lead is yours alone | ✕ | ✓ |
| Customers ring you directly | ✕ | ✓ |
| You own your reviews & photos | ✕ | ✓ |
| Builds an asset for your business | ✕ | ✓ |
| Designed to get stronger every month | ✕ | ✓ |
| Competing on price with 4 others | ✓ | ✕ |
Do the maths on your own fees
Most trades we talk to spend £80–£300 a month on lead sites — year after year — and everything they pay for belongs to the platform. TradieGrowth starts at £200 a month, and you see a free preview of your website before paying anything. The difference is what the money builds: your own website, your own reviews, your own Google presence — assets that belong to your business, not someone else's directory.
Straight answers
Are Checkatrade, MyBuilder and MyJobQuote worth it for tradesmen?
They can bring in work when you're starting out and have nothing else. The problem is the model: leads are shared with other trades, you pay whether you win or not, and the moment you stop paying you disappear. It's renting, not owning — fine short-term, expensive long-term.
What's the alternative to lead generation sites?
Your own website plus a proper Google presence. When someone searches your trade and your town — or asks ChatGPT who to use — you show up, and they contact you directly. No shared leads, no per-lead fees, and everything you build stays yours.
How long does it take to get leads from my own website?
Google Ads can put you at the top and bring calls within days. Google rankings (SEO) typically build over two to six months — but unlike a lead site, the results compound and don't vanish when you stop paying for leads.
Can I keep using lead sites while my own website gets going?
Yes — most trades do exactly that. Keep the lead sites ticking over while your website, Google profile and rankings build. Then, when your phone rings on its own, cut the fees.
Ready to stop renting?
Tell us your trade, your area, and what you're paying the lead sites. We'll tell you straight what owning your own leads would look like — free, no obligation.